SA poultry body fights for the wellbeing of an entire value chain

• 19 Jan, 2019
• South Africa

Good rains in many parts of the country have lifted the agricultural outlook for 2019 somewhat. However, a healthy farming sector depends on much more than favourable production conditions.

Far from the fields and the farms, the outcome of the SA Poultry Association’s (Sapa's) application for higher import tariffs on chicken portions currently being reviewed by International Trade Administration Commission (Itac), will have a major effect on the local agricultural sector as a whole, and is also backed by the Animal Feed Manufacturers Association (Afma).

The Sapa application advocates for more than a fair division of market share between locally produced and imported meat; it fights for the wellbeing of an entire value chain. The feed link in this chain illustrates the point.

Every locally produced chicken that ends up for sale has eaten about 3kg of feed along its journey from broiler to reaching slaughter weight. Multiply that by 988-million — the approximate number of birds produced per year — and the numbers become significant.

Chicken feed accounts for 40% of all the animal feed manufactured in SA, and is worth about R20bn per year in gross turnover terms.

According to De Wet Boshoff, CEO of the Animal Feed Manufacturers Association (Afma), chicken dumping is the animal feed industry’s single biggest challenge. He says over the past year, dumping displaced about three-million tonnes of locally produced feed, which is the output of about 30 medium-sized feed factories employing between 5,000 and 10,000 people.

While not 30 factories have closed, the industry as whole, and smaller producers in particular, has taken a hit. In fact, the combined impact of dumping, the protracted drought and avian influenza has seen the chicken feed industry contract by 6% over the past three to four years; its previous worst performance was a 1% growth rate.

“Every imported chicken is one less chicken that was reared and fed in SA, and has a direct impact on our members,” Boshoff says. “The net loser, however, is the complete chicken production value chain: from the breeders through to the traders, from seed companies to silos that lose out on grain storage fees. Our feed factories, for instance, currently only run at between 65% and 70% of their capacity, which means our members are not sweating their assets and are not reaping the benefits of economies of scale. All because imports, and dumping, are displacing local production at an alarming rate.”

The value chain at risk furthermore extends beyond SA’s border, as is stated in the submission that FairPlay, the not-for-profit movement that campaigns for the elimination of predatory trade practices, made to Itac in support of the Sapa application late in 2018.

“Regardless of what Itac decides, the outcome will not be neutral,” FairPlay founder Francois Baird says. “Growth, transformation and job creation in the Southern African Customs Union (Sacu) region will either surge or regress dramatically, depending on whether the decision sends a supporting or discouraging signal for new investment.

“Ultimately, the strategically important local chicken industry can contribute to stability, food security and long-term growth in the Sacu region — or its demise can result in a group of impoverished, dependent and economically colonised countries.”

Itac will do well to consider the bigger picture when deliberating the application for higher import tariffs. A value chain, an industry and a region are at stake.

Source: https://www.businesslive.co.za/bd/opinion/2019-01-19-sa-poultry-body-fights-for-the-wellbeing-of-an-entire-value-chain/